Detoxology herbal medicine Urology  Medical fellowship  Usmle Trauma doctor  Traumatology  Transport Medicine  Transplantology  Transfusion Medicine  Toxicology  Robotic surgery  Trauma surgery  Plastic Surgery  Bariatric surgery  Surgical Oncology  Laparoscopic surgery  General Surgery  Vascular Surgery  Thoracic Surgery  Pediatric Surgery  Medical students  Sports Medicine  Rheumatology   Radiotherapy  Radiotheraphy  Radiology  Pulmonology   Public Health Emergency Medicine  Endocrinology  Family Medicine  Flebology  Forensic Medicine  Gastroenterology  Geriatrics  obstetrics  Gynecology  Hematology  Hypertensiology  Internal Medicine  Laboratory Diagnosis  Medical Microbiology  Medical Rehabilitation  Medical informatics  Neonatology  Nephrology  Neurosurgery  Neurology  Nuclear Medicine  Occupational Medicine  Ophthalmology  Orthopedics  Otorhinolaryngology  Palliative Medicine  Pathology  Pediatrics  Physiotherapy  Proctolog y Psychiatry  detoxology  Aesthetic medicine surgical anatomy  Anesthesiology  Angiology  Audiology  Balneology  Cardiac Surgery  Cardiology  Clinical Genetics  Clinical Immunology  Clinical Pharmacology  Dentistry  Dental Surgery  Maxillofacial Surgery  Implant Dentistry  Orthodontics  Periodontics  Prosthodontics  Conservative Dentistry and Endodontics  Diabetology Medical Exams    MRCS FRCS MRCP MRCOG MRCPCH MRCPGP  MCCEE  MJDF/MFDS IELTS  Case Study
The Royal Society is the national academy for science in the UK, made up of many of the world’s most distinguished scientists. As part of their mission to promote the benefits of science they launched a campaign to inform the general public about the use of genetic modification in crop seeds. The Royal Society approached Mummu to produce a short engaging animation summarising genetic modification (GM), appealing to a scientifically-aware general public. It was important that the animation was visually appealing, enticing, and encouraged the general public to visit The Royal Society’s website. Determined to illustrate the subject accurately, a team at Mummu began by researching and designing key scientific material. The combination of illustration and graphics balanced science and nature in the animation. Mummu illustrators used texture to soften the designs, adding extra warmth to them. The animation uses a base of colours which match with The Royal Society’s brand colours, creating a uniformity to the animation on the website. Each design was brought to life with subtle movements, whilst its clarity was preserved. The illustration style and work Mummu created was used beyond the original scope of the animation project and was included in the report itself and on social media platforms. Produced & Created by: Mummu Creative Directors: Sam Atkin & Karl Hammond Art & Animation Direction: Daryl Higgins Animators: Daryl Higgins, Tim Gray, Brad Purnell Sound Design: Marian Mentrup Voice-over: Justine Harris Voice-over Agent: James Bonallack Client: The Royal Society